Customer Loyalty Solution
Hughes, Arthur M
The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for bechmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat sales, and a database-marketing program that is enjoyable and successful - for both you and your most profitable customers.
Categorías:
Año:
2003
Editorial:
McGraw-Hill Professional Publishing
Idioma:
english
Páginas:
386
ISBN 10:
0071429042
ISBN 13:
9780071429047
Archivo:
PDF, 2.20 MB
IPFS:
,
english, 2003
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